Taurino was originally marketed as an energy booster because of it's main ingredient taurine. It was popular for adults after the release in 1885 and became a success. In 1890, the drink itself wasn't really that popular anymore, due to the release of the soft drinks Koka-Cola and Creeamy Sooda and had to rebrand into Taurino Cola.
Taurine's Drink was often nicknamed "The Monster Drink".
The first celebrity to endorse Taurino Cola was Bobby Buffalo, Jr. and described it as "a monster drink with lots of energy".
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